Budweiser – The King of Leers

UPDATE May 5, 2015 – On his HBO Show, Last Week Tonight with John Oliver, the bespectacled host took aim at Bud Light’s rape-suggestive label, which read, “The perfect beer for removing ‘No’ from your vocabulary for the night.” [At press time, 69 percent of FunnyorOffensive voters declared Bud Light’s slogan offensive.] Oliver called out the brand for not only being bro-tastic and insensitive, but also ran a parody of their ads with some nice burns, including,

“Bud Light tastes like the beer that someone already threw up.”

“It tastes like the flat soda that a homeless guy uses to rinse off birds.”

And, “But light tastes like Steven Segal’s precum.”

April 30, 2015 – Budweiser Light’s “Up for Whatever” campaign may rapidly be going down the tubes. Custom bottles started rolling out in early December, featuring 47 different messages which Anheuser-Busch announced were “intended to inspire spontaneous fun.”  Unfortunately the latest label, “The perfect beer for removing ‘No’ from your vocabulary for the night,” has inspired spontaneous anger for some who view the tag line as offensive and “downright rapey.”

If #BudLight removes consent from your vocabulary, let me suggest that the first NO of the evening be to Bud Light.

— Jess Banks (@ProfBanks) April 28, 2015

Lisa Weser, senior director of U.S. marketing communications for Budweiser and Anheuser-Busch backpedaled on Twitter via a tweet to Adweek:

@Adweek It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.

— Lisa Weser (@LisaWeser) April 28, 2015

So is Bud Light’s #UpForWhatever campaign Funny or Offensive? VOTE NOW!