UPDATEÂ May 5, 2015 – On his HBO Show, Last Week TonightÂ with John Oliver,Â the bespectacled hostÂ took aim at Bud Light’s rape-suggestive label, which read, “The perfect beer for removing ‘No’ from your vocabulary for the night.” [At press time, 69 percent of FunnyorOffensiveÂ voters declared Bud Light’s sloganÂ offensive.] Oliver calledÂ out the brand for not only being bro-tastic and insensitive, but also ranÂ a parody of their adsÂ with some niceÂ burns, including,
“Bud Light tastes like the beer that someone already threw up.”
“It tastes like the flat soda that a homeless guy uses to rinse off birds.”
And, “But light tastes like Steven Segalâ€™s precum.”
April 30, 2015 –Â Budweiser Light’s “Up for Whatever” campaignÂ may rapidly be going down the tubes. Custom bottlesÂ started rolling outÂ in early December, featuringÂ 47 different messages which Anheuser-Busch announced wereÂ “intended to inspire spontaneous fun.” Â Unfortunately the latest label,Â “The perfect beer for removing ‘No’ from your vocabulary for the night,” has inspired spontaneous angerÂ for some who view the tag line as offensive and “downright rapey.”
If #BudLight removes consent from your vocabulary, let me suggest that the first NO of the evening be to Bud Light.
â€” Jess Banks (@ProfBanks) April 28, 2015
Lisa Weser, senior director of U.S. marketing communications for Budweiser and Anheuser-Busch backpedaledÂ on Twitter via a tweet to Adweek:
@Adweek Itâ€™s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.
â€” Lisa Weser (@LisaWeser) April 28, 2015
So is Bud Light’s #UpForWhatever campaign Funny or Offensive? VOTE NOW!