May 30, 2016 – A Chinese detergent commercial is getting hung out to dry after it was almost universally labeled as racist.
The ad for Qiaboi opens with a Chinese woman dropping her dirty duds in a washing machine. A black man, paint splattered on his white t-shirt and yes, black face, enters the room and leans by the door sending flirtatious signals her way. The dalliance is initially returned but as the man leans in for a kiss, the woman pushes him down into the washing machine.
After a few bounces, the machine pops out a clean as a whistle, light skinned Chinese man. The ad was uploaded to YouTube on May 26th and has gotten nearly eight million views.
Company Apologizes, Sorta
Shanghai Leishang Cosmetics has responded to the controversy by issuing an apology but also pointing blame at the media for trumping up the issue.