Chinese Detergent Company in Hot Water over Racist Ad (video)

Racist Chinese laundry Commercial
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Racist Chinese laundry Commercial

May 30, 2016 – A Chinese detergent commercial is getting hung out to dry after it was almost universally labeled as racist.

The ad for Qiaboi opens with a Chinese woman dropping her dirty duds in a washing machine. A black man, paint splattered on his white t-shirt and yes, black face, enters the room and leans by the door sending flirtatious signals her way. The dalliance is initially returned but as the man leans in for a kiss, the woman pushes him down into the washing machine.
Racist Chinese laundry Commercial
After a few bounces, the machine pops out a clean as a whistle, light skinned Chinese man. The ad was uploaded to YouTube on May 26th and has gotten nearly eight million views.
Racist Chinese laundry Commercial

Company Apologizes, Sorta

Shanghai Leishang Cosmetics has responded to the controversy by issuing an apology but also pointing blame at the media for trumping up the issue.

“We express our apology for the harm caused to the African people because of the spread of the ad and the over-amplification by the media,” the company said.

The company released another message saying “We meant nothing but to promote the product, and we had never thought about the issue of racism,” a spokesman told the Global Times on Friday.  No tikky, no bigotry!

Viewers and media outlets have brought attention to the racist tensions in Asia and how instances of race bias have been seen before. When posters for “Star Wars: The Force Awakens” were released, similar outcry was heard when the Chinese posters altered the size and placement of black actor, John Boyega, who played a lead role in the 2015 film.
Racist Chinese laundry Commercial
As the ad keeps making the rounds online, people haven’t been shy to express their opinions. The issue of how race is viewed internationally, again, has been a talking point.
Racist Chinese laundry CommercialRacist Chinese laundry Commercial

Watch the ad and you decide…delicate or permanent press? Hot or cold temp? Pre-wash or extra rinse? OK, you get the point. Funny or Offensive? VOTE and COMMENT below…

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