NEW TWITTER APP: GOING CLEAR

May 01, 2015 – The easiest way to avoid embarrassing yourself on Facebook and Twitter is simple: Don’t tweet your every emotion the moment your heart has been ripped out of your chest or mistakenly send boob snaps or d*ck picks to everyone you know. Or be racist. Or sexist. Or homophobic. Whether it’s a post aimed at an ex in hopes of achieving a reaction, a tweet venting grievances about a former employer, or a “joke” that on second thought is cruel or insensitive, context means little once the ‘share’ impulse has washed over you like a wave of grunions in heat. Now Ethan Czahor’s iOS app, “Clear,” may be the answer to your SMITF moment.

Nobody needed this app more in 2015 than Czahor himself. He was hired to be Jeb Bush’s chief technology officer, but then journalists at Buzzfeed uncovered some old tweets that forced his quick resignation. Czahor’s tweets included:

“new study confirms old belief: college female art majors are sluts, science majors are also sluts but uglier.”

“the golds gym [sic] in san francisco has a wide selection of free weights, machines, and men who undress you with your eyes while you work out.”

“i know lindsey lohan is supposed to die soon, but i’d sure like to sleep with her before that happens.”

Granted, chances are you’ll never be in the running for the job of Jeb Bush’s CTO or, say, the new host of The Daily Show, but old posts can  make you look bad, whether you’re looking for a new job, or a significant other, or just want to be considered a compassionate member of the human race. In which case, “Clear” may be the way to get that bad joke out of circulation, not to mention out of your life.