Sexy Handmaid’s Tale Costume Pulled After Backlash

Sexy Handmaid's Tale Costume
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September 25th, 2018 – Halloween comes around once a year, but Halloween costume outrage isn’t confined to simply one date. This year, the first costume choice to cause a fright came a little over a month before the holiday. The “Brave Red Maiden Costume” debuted on Yandy.com’s site last week for fans of Hulu’s The Handmaid’s Tale who also want to show a little leg.

The costume description read:

“An upsetting dystopian future has emerged where women no longer have a say. However, we say be bold and speak your mind in this exclusive Brave Red Maiden costume.”

Sexy 'Handmaid's Tale' Costume Pulled From Yandy.com After Backlash

Handmaids, as author Margaret Atwood originally wrote them, are the property of wealthy families. They have been forced to leave their old lives behind as they now only exist to be raped for the purpose of producing children for families who can’t reproduce on their own. Yandy.com, a retailer that encourages women to “own their sexy” through the purchasing of lingerie and costumes, saw the handmaids just a little differently.

They quickly pulled the costume from the online store after people pushed back against the reimagined sexy handmaid. Not only was there outrage over how the show’s message could be so misconstrued, Twitter users also highlighted the fact that the company didn’t seem to have their finger on the pulse of the country’s current fight to have sexual assault cases be heard and taken seriously.

The company released a statement, saying in part:

“It has become obvious that our ‘Yandy Brave Red Maiden Costume’ is being seen as a symbol of women’s oppression, rather than expression of women’s empowerment. This is unfortunate, as it was not our intention on any level. Our initial inspiration to create the piece was through witnessing its use in recent months as a powerful protest image.”

There were, however, those who thought people offended by the costume needed to pull off their bonnet and see the intended irony, while others reminded the retailer that they were selling additional problematic costumes.

What did you think of the “Sexy Handmaid’s Tale” costume? Did Yandy.com make the right call by pulling it?

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