Chai Maintenance – Nordstrom’s Controversial Hanukkah Sweater

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Chai Maintenance – Nordstrom’s Controversial Hannukah Sweater

November 16, 2015 – Retailer Nordstrom is responding to social media backlash over an item from its ugly holiday sweater collection. The intentionally hideous blue women’s Hanukkah sweater is adorned with a menorah, stars of David and the words “Chai Maintenance.” “Chai” is the Hebrew word for life and is pronounced “high.” The sweater also included the term “JAP,” short for “Jewish American Princess. Not everyone found the sweater funny and shoppers took to Nordstrom’s Facebook page took express their displeasure.

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One poster called it “anti-Semitic” and wrote:

“I’m very disturbed by this sweater and the negative stereotype of Jewish women.”

According to the Chicago Tribune, another expressed disappointment that Nordstrom would sell such a “degrading” item that makes fun of Jewish women.

Nordstrom quickly pulled the sweater and released the following statement:

“We made a mistake by not looking more closely at the words on the sweater before we posted it — had we done so, we wouldn’t have offered it. As soon as we heard from customers, we removed it from our site right away. We’re terribly sorry for offending people and sincerely apologize.”

You make the call. Is the Nordstrom “Chai Maintenance” holiday sweater Funny or Offensive? VOTE and COMMENT now….


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2 thoughts on “Chai Maintenance – Nordstrom’s Controversial Hanukkah Sweater

  1. “Chai” is not pronounced “high.” It has a hard “ch” sound, as in “yech.” Doesn’t make this any more or less stupid an item though.

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